We knew there weren't a lot of options for teens to get help, including the members of our own family. “We understand where you are coming from. Now, I/we do (product or service) and have (X amount of clients, grown x amount of businesses).ĭo you want to (solve the problem) once and for all? That’s why I/we (created this service/made this produced/founded this company). We knew that other people needed help with (problem). What need were you trying to solve when the business was first created? You want to eat and connect with your friends, but you also don’t want to feel terrible from unhealthy food afterward.” Build Empathy and Authorityĭrop your visitors into the middle of the problem that your business tries to solve first. You need some work done on your car, but every shop you take it to tries to con you into hundreds of dollars of work when you were just looking for a tune-up.” Remember, navigation links can also have drop-downs, but you definitely don’t want to overdo it here. The fewer items you have, the easier it will be for the user to navigate (The homepage doesn’t count here.)Īny other pages that are important but don’t contribute to your primary goal can go in the footer navigation.īlogs or content pages are a great way for people to learn more about your business. Essential Rules for Header Navigation on a Squarespace Website:Ĭhoose no more than five pages for your top navigation. What are the essential pages needed for people to learn enough to buy or work with you? These need to be included in the top main menu header navigation. Write down all the possible combinations of your site route for a user to complete your primary goal. Put yourself in your customer’s shoes and think about the types of pages you would want to see before you bought your product or service. Or an e-commerce website might be even shorter: Look for keywords with a good amount of searches with low or medium competition.Īpply filters to narrow down the competition category.Ĭlick matches that say “low” or “medium.” Think about each keyword set as being worthy of a blog post or its own content page. Ranking these words will eventually increase your site traffic and build your search engine rankings. These keywords are less competitive but are still related to your product or service. This is where secondary keywords come into play. You need to get some points on the board, even if they do not have the highest search volume. If I typed in "car dealerships in Bloomington," this is a high buying intent phrase, even though Bloomington is a small town and may not have a ton of monthly searches. Sometimes, even if a keyword has a lower search volume, it might have higher buyer intent. If the range is high, you can bet that other companies are paying for those specific keywords.
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