![]() ![]() The digital signage industry is growing rapidly. Alternatively, you can provide content updates as an additional service. With some platforms, you can easily train your clients to schedule and manage their own presentations. The great thing about digital signage is that content needs to be updated regularly, which generates recurring revenue. Picking a niche can also be a helpful way to grow clients: for example, be the expert on creating signage for restaurants, or dentists, or any other specific profession or industry. If not, you can add digital signage as a service that you can provide to new clients. If you have any existing clients with brick and mortar locations, they are prime candidates for your display design services. Lastly, you can build a page in your editor, and then move your HTML directly into the platform, if it allows for that. When you’re done building it, publish it to a Github page or website, and then schedule that link in the platform to appear on your display. Another way is to use your editor of choice to build the content. There are widgets and apps for Twitter, financial data, news, weather and more. Here are a few different ways: You can build using widgets, or apps, which are the building blocks of sign content. There are a few ways to start building it depends on what platform you chose. If you’re a web designer, digital signage needs you Many of them allow you to use all the knowledge of web design that you already have and start building. There are open source platforms, paid platforms, free platforms, and proprietary ones. To begin bringing your web design skills into the world of digital signage, start by signing up for a digital signage platform, to familiarize yourself with the software that sends HTML content to display screens. And interactive content can be a very interesting way of creating cool digital signage experiences. Incorporating social media campaigns, can also be a good way to engage viewers with passive content. This content could be passive, meaning it slides through on its own, or you can create interactive content using touch screens. Lastly, each store will need individualized content. The employee communications will also need their own content designed and built. The menu boards need three different HTML pages for breakfast, lunch and dinner, and the greeting screens all need content. When the restaurant closes, the displays show employee communications, such as calendars, company events, and important announcements. Two of the displays in each store are menu boards, and the other one shows a greeting message. Building separate HTML pages that you can schedule depending on those variables is the easiest way of doing it.įor example, think of a restaurant chain with three locations, in three time zones, each with three displays. In many cases it needs to change based on location, time, season, etc. We already design for everything from phones to large HD desktops why not expand to large format displays as well? A user should experience the same great web content and branding as they move from their computer, to their phone, and into a physical location.ĭigital signage is unique though and just popping a website on a display is not a very effective way of building a great experience. Responsive web design and consistent user experience are some buzzwords that have been around for a while now. You have the skills and ability now to create stunning digital signage experiences. Digital signage has opened a new challenge for you. More than likely, you wanted to create interesting and engaging online experiences. Many web designers entered the field because they wanted to try something new. The good news is that if you’re a web designer, digital signage needs you. All of those screens need content, and the proprietary platforms of the past are not doing a great job. It is estimated that there will be 22 million active screens worldwide this year. It’s forecasted to grow to be a 20 billion dollar industry by 2020, yet it seems like no one has heard of it. However, most of them also have the ability to either “schedule” web pages, or build them with HTML.ĭigital signage is a big industry in its own little world. Many businesses have content management systems that have drag-and-drop signage builders, but they’re not great. But the content… let’s just say: it leaves a lot to be desired. The cost is down, it’s accessible, and it’s easy to use. There is a major hole in digital signage right now. ![]() Digital signage is…forecasted to grow to be a 20 billion dollar industry by 2020
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